Privacy Policy

Last updated: 27 October 2026

At ALIVE, we believe that meaningful connections begin with trust. That includes how we handle your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and the choices you have.

1. Who we are

ALIVE is a brand operated by Astrid van Wanum, a sole proprietor based in the Netherlands, registered with the Dutch Chamber of Commerce under the trade name Spark Your Potential.

Business details

• Business owner: Astrid van Wanum

• Registered trade name: Spark Your Potential

• Brand: ALIVE

• Website: https://astridvanwanum.com

• Email: hello@astridvanwanum.com

• Chamber of Commerce (KvK): [24407427]

• Business address: [Buitenaf 5, 3362WR, Sliedrecht, The Netherlands]

Astrid van Wanum is the data controller responsible for the personal information described in this policy.

2. What information we collect

Depending on how you interact with us, we may collect:

Information you provide

• Your name, email address and contact details

• Your organisation, job title or professional background, where provided

• Information you share through contact forms, enquiries or correspondence

• Registration details for workshops, training sessions and events

• Order and billing information when you purchase a product or service

• Responses you voluntarily submit through assessments, questionnaires or feedback forms

• Your communication and newsletter preferences, where applicable

Information collected automatically

When you visit our website, certain technical information may be collected, including your IP address, browser type, device information, pages visited and website interactions.

Some of this information may be collected through cookies or similar technologies, depending on your preferences and our website settings.

We aim to collect only the information reasonably necessary for the purposes described in this policy.

3. How we use your information

We use personal information to:

• Respond to enquiries and communicate with you

• Process purchases, bookings and payments

• Deliver workshops, training, digital products and professional services

• Send booking confirmations and essential service information

• Provide access to assessments and resources you request

• Improve our services, learning experiences and website

• Maintain business and financial records

• Send marketing communications where we have a lawful basis to do so

• Meet legal obligations and protect the security of our business

We do not sell your personal information.

4. Our legal basis for processing

Under the General Data Protection Regulation (GDPR), we process personal information only where we have a lawful basis.

Depending on the circumstances, this may include:

Performance of a contract: To process a booking, fulfil a purchase or provide a service you have requested.

Legitimate interests: To respond to business enquiries, maintain professional relationships, improve our services and protect our website, provided these interests do not override your rights and freedoms.

Legal obligations: To comply with applicable accounting, tax and other legal requirements.

Consent: Where required, for activities such as optional marketing communications or non-essential cookies. You may withdraw your consent at any time.

5. Workshops, assessments and learning experiences

When you register for an ALIVE workshop or learning experience, we use your registration details to administer the session and communicate practical information.

During interactive sessions, participants may voluntarily share experiences, perspectives and professional challenges.

We encourage participants to respect one another's confidentiality and avoid sharing sensitive personal or organisational information unnecessarily.

Where we use online assessments or questionnaires, responses are processed to provide the requested experience, insights or follow-up.

We do not use assessment responses to make automated decisions that produce legal or similarly significant effects.

If a session is recorded, we will inform participants in advance and explain the purpose and any relevant choices.

6. Payments and purchases

When you purchase a product or service through our website, your information may be processed by Squarespace and the payment provider connected to our store.

Payment providers handle payment information according to their own privacy and security practices.

We receive the information necessary to administer your order, confirm payment, fulfil your purchase and maintain financial records.

7. Third-party service providers

We use trusted external service providers to operate our business.

These may include:

• Squarespace: Website hosting, forms, online store and related services

• Tally: Online forms, assessments and questionnaires

• Payment providers: Secure processing of online transactions

• Google Workspace or other Google services: Business communications and file storage, where applicable

• Moneybird: Business administration, invoicing and accounting

• Online meeting platforms: Delivery of virtual workshops and sessions

• Email or marketing platforms: Communications, where applicable

These providers may process personal information on our behalf or act as independent data controllers for certain activities.

We share only information reasonably necessary for the relevant service.

8. International data transfers

Some of our service providers may process or store personal information outside the European Economic Area (EEA).

Where international transfers are subject to GDPR requirements, we rely on applicable legal transfer mechanisms and safeguards, such as adequacy decisions or Standard Contractual Clauses, as appropriate.

9. How long we keep your information

We retain personal information only for as long as necessary for the purposes for which it was collected, including applicable legal requirements.

In general:

• Enquiries and correspondence: For as long as reasonably necessary to manage the relationship and any follow-up, subject to a documented retention period.

• Bookings and service records: For the duration of the service relationship and any necessary follow-up or legal retention period.

• Financial and administrative records: Generally seven years where required under Dutch tax law, with longer periods where specific legal rules apply.

• Assessment responses: For the period necessary to provide the assessment and related services, subject to a documented retention period.

• Marketing information: Until you unsubscribe, withdraw consent where applicable, or the information is no longer needed for the stated purpose.

We periodically review information we hold and delete or anonymise it when it is no longer needed.

10. Cookies and website analytics

Our website may use cookies and similar technologies to support essential website functionality, understand website performance and improve the visitor experience.

Where required by law, we ask for your consent before placing non-essential cookies.

You can manage your cookie preferences through the controls available on our website or through your browser settings.

For more information, please see our Cookie Policy: [INSERT LINK WHEN PUBLISHED].

11. How we protect your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures include using reputable service providers, appropriate account security and limiting access to information where possible.

No online system can guarantee absolute security, but we take our responsibility to protect your information seriously.

12. Your privacy rights

If your personal information is subject to the GDPR, you may have the right to:

• Access the personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of your information in certain circumstances

• Request restriction of processing

• Object to certain processing activities

• Receive your information in a portable format where applicable

• Withdraw consent at any time where processing is based on consent

To exercise your rights, contact us at hello@astridvanwanum.com.

We aim to respond within one month, subject to applicable legal requirements.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or another competent supervisory authority.

Website: https://autoriteitpersoonsgegevens.nl

13. Marketing communications

We may occasionally share updates about ALIVE, new learning experiences, resources or professional services.

We send electronic marketing communications only where permitted by applicable law.

Where consent is required, we ask for it before sending marketing messages.

You can unsubscribe at any time using the link in a marketing email or by contacting us directly.

14. External links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before sharing personal information.

15. Changes to this policy

We may update this Privacy Policy to reflect changes in our services, technology or legal requirements.

The latest version will always be available on our website, with the date of the most recent update shown at the top.

16. Contact

If you have questions about this Privacy Policy or how your personal information is handled, please contact:

Astrid van Wanum

Trading as Spark Your Potential | ALIVE

Email: hello@astridvanwanum.com

Website: https://astridvanwanum.com